In addition to lectures at the Business School of Düsseldorf, the European Business School in Östrich-Winkel and universities in Münster, Düsseldorf, Munique etc., BMM olds lectures at the Jiao University in Shanhai concerning “brand architecture”. The picture shows him at a congress of Chinese agencies in Nanjing concerning the “Internationalization of Chinese Brands for the Global Market”. This congress was a platform for the discussion of issues all around the globalization of Chinese brands as well as for the presentation of techniques and strategies according to which some exemplary Western Global Brands have been led to success.
Congress of employers on Global Branding, Nanging, November 2005
Lecture Future Branding, Shanghai Jiao University, November 2005
Shanghai Jiao Tong University